Advertising an People of Color

I am surprised and not surprised at the same time if that is possible after reading this essay. I think the essay gives the impression that America and Americans looked down on people of color. The advertisements that were described in the essay were a little surprising but once I thought about the scenario and at what decade it was I concluded it was just a part of life back then. I was not surprised about the advertisements towards Hispanics and American Indians because people are racist. I really am have are hard time thinking about what this essay is arguing. If I had to make a hypothesis I would have to say that it is arguing the fact that even though there are racist advertisements they still get the point across. People can always make judgments on different advertisements and point fingers today. I personally think it’s not a big deal and they are just trying to advertise their product.